Glossary entry

Dutch term or phrase:

Commoditisering

English translation:

commoditisation

Added to glossary by Mario Hendriks
Feb 23, 2010 14:52
14 yrs ago
1 viewer *
Dutch term

Commoditisering

Dutch to English Bus/Financial Marketing / Market Research
A term in a marketing plan for a large Dutch insurance company.

Example sentence: 'Mede door commoditisering van internet en afnemend vertrouwen in financiële dienstverleners vragen ze begrijpelijke producten en transparante prijzen.'

I suspect that a fast lowering of prices or rates in a certain market is meant with this term but I am not sure.

Thanks in advance.
Proposed translations (English)
4 +2 commoditisation
3 commoditising

Proposed translations

+2
5 mins
Selected

commoditisation


"A commodity is a product that is completely undifferentiated. If a product becomes less differentiated, so that buyers care less about who they buy from, this change is called commoditisation."
http://moneyterms.co.uk/commoditisation/
Peer comment(s):

agree Michael Beijer
2 mins
agree Kitty Brussaard : In Dutch this would normally be called 'standaardisatie' rather than 'commoditisering'.
48 mins
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4 KudoZ points awarded for this answer. Comment: "Thanks for the help. I have selected your answer. "
10 mins

commoditising

I believe this is an example of "new-speak" making a verb from the noun commodity. It would fit with the context of the internet turning more and more products into commodities rather than specialities

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Note added at 17 mins (2010-02-23 15:09:46 GMT)
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Also to be found: http://en.wiktionary.org/wiki/commoditise
Note from asker:
I think you are right. I felt that way the moment I saw the term. I am proofreading the document now and the translator 'conveniently' left the term out in the English text.
Thanks for the help, info and link.
Something went wrong...

Reference comments

2 hrs
Reference:

Commoditization

Overgenomen uit het Engels, zo te zien? Zie link voor meer uitleg.
Note from asker:
Bedankt voor deze zeer nuttige link.
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