Glossary entry

Norwegian term or phrase:

brustorgene

English translation:

soft drinks display

Added to glossary by Richard Green
Jun 20, 2012 14:33
11 yrs ago
Norwegian term

brustorgene

Norwegian to English Marketing Business/Commerce (general)
"Brustorgene du ser i en butikk ligger det mye jobb bak."

This comes from a sales rep explaining what his/her job entails. I'm not sure if a 'brustorg' is simply a display of cans of drink, or does it mean something more specific? Another reference to the term can be found here: http://www.handelsbladetfk.no/id/20339

Thanks in advance!

Proposed translations

3 hrs
Selected

soft drink marketplace/soft drink display

Soft drinks are not put on shelves in Norway, but rolled onto the store floor on pallets, where cases of soda is organized in a way that gives the customer access to all the kinds of soft drinks that the store sells. The pallets and cases become the shelving for the soft drinks and beer.
Torg means market square, so think about a brustorg in the same way as most stores have produce marketplaces inside. The references below are pictures showing the concept.
Peer comment(s):

neutral Dawn Nixon : It depends on the supermarket chain. For example, I see 'Menyen' stocks soft drinks on shelves and Rema 1000 on pallets, but nonetheless, I still consider this to be a type of 'aisle'. A display denotes something much smaller to me.
1 hr
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4 KudoZ points awarded for this answer. Comment: "Thank you for the detailed explanation, Lene! I have seen similar displays in Sweden, so it makes sense now. The supermarket that the text pertains to uses pallets for their display, so I've opted for your answer. Thanks again!"
+2
8 mins

soft drink aisles

Term for the UK.
Note from asker:
Thank you for this answer, Dawn! It would be perfect if I was localising the text for a UK audience, but the assignment needs to be quite Norway-specific. If it was possible to award points to both answers, I would! :-)
Peer comment(s):

agree brigidm
15 mins
Thank you :)
agree Michele Fauble
47 mins
Thank you :)
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