Glossary entry (derived from question below)
Italian term or phrase:
il consumatore ubiquo
English translation:
the global consumer
Added to glossary by
carly kelly
Sep 24, 2009 07:35
14 yrs ago
1 viewer *
Italian term
Italy
For your want of a better word...
Native in: English 
Works in: Italian to English, English, Irish to English
il consumatore ubiquo
Italian to English
Marketing
Media / Multimedia
footwear
Promoting a new application for iphone and ipod touch. The application allows iphone/ipod touch users to browse through different brands/styles of shoe, customise the shoe they desire (colour/materials) and purchase.
"Apple iPhone e iPod Touch sono i terminali mobili e di intrattenimento più diffusi e più alla moda del momento; sono nelle mani di milioni di consumatori in ogni parte del mondo, operativi ad ogni ora del giorno e della notte; sono lo strumento **del consumatore ubiquo** "
this is a marketing presentation, "Il consumatore ubiquo" also crops up as a tag line here and there.
Ubiquitous/omnipresent don't really sound right in the context. I was thinking along the lines of universal or global...
any thoughts?
TIA
"Apple iPhone e iPod Touch sono i terminali mobili e di intrattenimento più diffusi e più alla moda del momento; sono nelle mani di milioni di consumatori in ogni parte del mondo, operativi ad ogni ora del giorno e della notte; sono lo strumento **del consumatore ubiquo** "
this is a marketing presentation, "Il consumatore ubiquo" also crops up as a tag line here and there.
Ubiquitous/omnipresent don't really sound right in the context. I was thinking along the lines of universal or global...
any thoughts?
TIA
Proposed translations
(English)
Proposed translations
+2
1 hr
Selected
global consumer
Definitely stay with your idea!
This is clearly a new sector, but one which is catching on fast, especially in the electronic/digital markets. This term is being used more and more frequently to describe just this type of consumer:
http://www.radioworld.com/article/85476
http://www.fashionandrunway.com/fashion/article.cfm?id_artic...
http://huibert-aalbers.com/blog/archives/235
http://www.popcap.com/press/release.php?pid=206
(and hiya carly!!) :)
This is clearly a new sector, but one which is catching on fast, especially in the electronic/digital markets. This term is being used more and more frequently to describe just this type of consumer:
http://www.radioworld.com/article/85476
http://www.fashionandrunway.com/fashion/article.cfm?id_artic...
http://huibert-aalbers.com/blog/archives/235
http://www.popcap.com/press/release.php?pid=206
(and hiya carly!!) :)
4 KudoZ points awarded for this answer.
Comment: "Global is what i went for in the end, so thanks Wordgirl and all who answered."
4 mins
Gad Kohenov
Israel
Israel
Works in field
Israel
30 years of experience+satisfied clients
Native in: French 
, Hebrew
Works in: English to Hebrew, Hebrew to English, French to Hebrew, and 8 more.
Related KudoZ points
:
3
ever-present consumer
My suggestion.
21 mins
Rachael Alexander
Italy
Italy
Native in English
Works in field
Italy
Paralegal and translator
Native in: English
Works in: Italian to English, English to Italian
consumers everywhere
alternative to the above
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Note added at 27 mins (2009-09-24 08:03:15 GMT)
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as in, the application used by consumers everywhere. Do you think the word 'everyone' could work? i.e. the application for everyone. Or "everyone's application".
--------------------------------------------------
Note added at 27 mins (2009-09-24 08:03:15 GMT)
--------------------------------------------------
as in, the application used by consumers everywhere. Do you think the word 'everyone' could work? i.e. the application for everyone. Or "everyone's application".
Note from asker:
| "consumers everywhere" is a good solution! |
41 mins
polyglot45
Native in English
Native in: English , French
Works in: English to French, French to English, German to French, and 4 more.
Joe consumer
probably the wrong register here but may be useful to someone, sometime
51 mins
Oliver Lawrence
Italy
Italy
Native in English
Italy
Texts with zest by a Chartered Linguist
Native in: English (Variants: UK, British)
Works in: Italian to English, English
Related KudoZ points
:
12
the ubiquitous/location-independent consumer
I actually think 'ubiquitous' sounds quite good in this context, and there's plenty of Ghits for it as well. Otherwise 'location-independent' was a kind of buzzphrase in the IT company I used to work for. 'Wherever you are in the world, you can do it' is the gist, I guess. HTH.
1 hr
jaime losantos
Spain
Spain
Native in English
Spain
Helping you build your Global Brand
Native in: Spanish , English
Works in: German to English, Italian to English, French to English, and 7 more.
pervasive consumer / buyer
Pervasive is the term used in the high tech industry to describe a device, technology found everywhere or with multiple potential applications.
Buyer is a good alternative to consumer. Buyer may be more US centric and less retail oriented than consumer though
Hope it helps
Buyer is a good alternative to consumer. Buyer may be more US centric and less retail oriented than consumer though
Hope it helps
2 hrs
James (Jim) Davis
Seychelles
Seychelles
Native in English
Seychelles
25 years experience constantly improving
Native in: English (Variant: British)
Works in: Italian to English
Related KudoZ points
:
19
ubiquitous consumer
I really think you should reconsider ubiquitous. It sounds perfect to me. What immediately flashes to mind is an ad showing two cartoon characters in the middle of the desert (more ubiquitous than that) browsing their iphones to buy a pair of shoes. I don't think global or universal quite conjures up this meaning of the two words ubiquo and ubiquitous. I also imagine that the author was probably thinking a little in English when she/he wrote it.
http://www.google.com/search?hl=en&q="the ubiquitous consume...
http://www.google.com/search?hl=en&q="the ubiquitous consume...
23 hrs
Michael Korovkin
Italy
Italy
Native in English
Works in field
Italy
Native in: English , Russian
Works in: Russian to English, English to Russian, Italian to Russian, and 2 more.
omnipresent/universal consumer
::: or simply "consumers everywhere"
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