Oct 2, 2016 19:58
7 yrs ago
3 viewers *
Serbian term
čitanost
Serbian to English
Bus/Financial
Media / Multimedia
Utvrđivanje jasnih standarda pri određivanju parametara medija (tiraž, čitanost, gledanost, pokrivanje).
Proposed translations
(English)
4 +2 | readership | Milena Taylor |
References
readers per copy | Lingua 5B |
Proposed translations
+2
3 mins
Selected
readership
A newspaper's readership, on the other hand, is almost always a higher number, since it's the newspaper's total circulation multiplied by the average number of people who read each copy. For example, various members of a household may eventually read the same copy of a newspaper or a publication might be passed around from person to person in an office. This "pass-along" rate is generally thought to be about 2.5 readers.
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Comment: "Selected automatically based on peer agreement."
Reference comments
15 hrs
Reference:
readers per copy
Circulation is a count of how many copies of a particular publication are distributed. Circulation audits are provided by the Audit Bureau of Circulations (ABC).
Readership is an estimate of how many readers a publication has. As most publications have more than one reader per copy, the NRS readership estimate is very different from the circulation count.
Readership estimates also show:
The demographic profile of readers.
What else they read and do.
The relationship between readership and circulation is known as readers-per-copy, i.e. readership divided by circulation. The number of readers-per-copy varies considerably by publication, as the following examples show
http://www.nrs.co.uk/nrs-print/readership-and-circulation-tr...
Readership is an estimate of how many readers a publication has. As most publications have more than one reader per copy, the NRS readership estimate is very different from the circulation count.
Readership estimates also show:
The demographic profile of readers.
What else they read and do.
The relationship between readership and circulation is known as readers-per-copy, i.e. readership divided by circulation. The number of readers-per-copy varies considerably by publication, as the following examples show
http://www.nrs.co.uk/nrs-print/readership-and-circulation-tr...
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