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English translation: priority product groups; priority product categories

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
French term or phrase: les familles prioritaires
English translation:priority product groups; priority product categories
Entered by: Carol Gullidge

13:30 Apr 29, 2009
French to English translations [PRO]
Bus/Financial - Marketing / Market Research
French term or phrase: les familles prioritaires
The term is in the bottom para:


- "CA net net HT", désigne :

Le chiffre d’affaires hors taxe facturé par XXX et ses entités locales, déduction faites de tous avoirs, remises locales sur facture et remises locales hors facture conditionnelles ou inconditionnelles, et toutes rémunérations versées dans le cadre de contrat de coopération commerciale et/ou de prestations de service dues par les entités locales XXX aux enseignes du groupe YYYY.

Afin de permettre ce développement, ******les familles prioritaires****** sur lesquelles la part de marché du Fournisseur dans les enseignes du groupe YYYY doit progresser sont les suivantes:

[unfortunately, this section is left blank, so provides no clues, and what follows the blank space is irrelevant: "Les données seront fournies trimestriellement pour la France,..."]
___________

So far, I have "priority products", but am very far from convinced by this effort.

Thanks in advance for any suggestions!
Carol Gullidge
United Kingdom
Local time: 09:36
priority product-groups
Explanation:
It should work! I'm optimist...
Selected response from:

S halder
Local time: 10:36
Grading comment
Thanks! I went for simplicity in the end to fit the register of the document, and this was the 1st of several good answers
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +2the product groups//categories (to be given priority in boosting market share)
polyglot45
4 +1major product categories
Transitwrite
4priority product-groups
S halder
3priority households
Marian Vieyra
3target families or households
Chris Galtress


  

Answers


8 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
priority product-groups


Explanation:
It should work! I'm optimist...

S halder
Local time: 10:36
Native speaker of: Native in EnglishEnglish
PRO pts in category: 4
Grading comment
Thanks! I went for simplicity in the end to fit the register of the document, and this was the 1st of several good answers
Notes to answerer
Asker: many thanks for the quick response! This is along the lines of what I had in mind, and sounds feasible.

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9 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
priority households


Explanation:
A bit literal, I know.

Marian Vieyra
United Kingdom
Local time: 09:36
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 14
Notes to answerer
Asker: many thanks, Marian for the speedy response! It hadn't ocurred to me that this could be about households (quite the opposite!), but I shall look into this possibility

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26 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
target families or households


Explanation:
This might work

Chris Galtress
Local time: 10:36
Specializes in field
Native speaker of: Native in EnglishEnglish
Notes to answerer
Asker: Many thanks Chris> Again, I hadn't considered the possibility that this could be about families or households, but will look into it

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38 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +2
the product groups//categories (to be given priority in boosting market share)


Explanation:
I don't think it is families or households because one would normally talk about "ménages" if that were the case.
I also think they would be described as "cibles" or some such thing, if it were families

polyglot45
Native speaker of: Native in EnglishEnglish, Native in FrenchFrench
PRO pts in category: 44
Notes to answerer
Asker: many thanks as ever, polyglot, for your invaluable help! I agree with your comments


Peer comments on this answer (and responses from the answerer)
agree  Lori Cirefice: yes, categories or groups
8 mins
agree  MatthewLaSon: I think so, too, polyglot.
2 hrs
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41 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
major product categories


Explanation:
major product groups is also fine IMO. Good luck.

Transitwrite
France
Local time: 10:36
Specializes in field
Native speaker of: English
PRO pts in category: 12
Notes to answerer
Asker: many thanks Sharon! I've incorporated categories in the glossary


Peer comments on this answer (and responses from the answerer)
agree  Miranda Joubioux (X): or 'top product categories'
1 hr
  -> thanks Miranda
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