Glossary entry

French term or phrase:

accompagnement

English translation:

product support

Added to glossary by Michael Tovbin
Aug 22, 2002 19:36
21 yrs ago
7 viewers *
French term

accompagnement

French to English Marketing Advertising / Public Relations advertising
In an advertising campaign, talking about marketing strategies, the course of action is based on two axis:
"axe 1: communication de lancement du produit"
axe 2: communication d'accompagnement du produit"
Please, I need only the term used in advertising.
Thanks a lot!!!

Proposed translations

+4
2 mins
Selected

product support

product following
Peer comment(s):

agree Richard George Elliott
12 mins
agree Daniel Bichis : I support "product support"
57 mins
agree Peter Bagney : I also support support
1 hr
agree swani (X)
11 hrs
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4 KudoZ points awarded for this answer. Comment: "Thank you!"
22 mins

follow-up communication

Voir cette référence "Termium" assez proche :
Domaine(s)
  – Advertising
Domaine(s)
  – Publicité
 
follow-up
advertisement Source
CORRECT

annonce de relance
Source PROPOSITION, FÉM

annonce d'entretien
Source PROPOSITION, FÉM

EX – Any name that
responds to this single
contact becomes their
names (in addition to yours),
but it is against the law, for
example, to send a follow-up
advertisement to a name
that has been rented unles
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