Mar 28, 2012 14:12
12 yrs ago
English term
Run of Book
English to French
Art/Literary
Journalism
Ratecard for ads in a magazine. Unfortunately there is no additional context.
The whole text is as follows:
1st Spread
1st Bank
Outside-Back-Cover
Inside-Back-Cover / Contents / Masthead
1st Third
1st Half
Run of Book
Guaranteed Righ-Hand-Page / Consecutive
Gatefold
Advertorials / Inserts
Any help will be great appreciated.
The whole text is as follows:
1st Spread
1st Bank
Outside-Back-Cover
Inside-Back-Cover / Contents / Masthead
1st Third
1st Half
Run of Book
Guaranteed Righ-Hand-Page / Consecutive
Gatefold
Advertorials / Inserts
Any help will be great appreciated.
Proposed translations
(French)
| 4 | Sur l'ensemble du magazine |
Fabien T&T
|
| 3 +1 | emplacement aléatoire |
Anne-Marie Laliberté (X)
|
| 3 | sans position déterminée |
Frankie JB
|
Proposed translations
16 mins
Fabien T&T
France
France
Native in French
Works in field
France
Native in: French (Variant: Standard-France)
Works in: English to French, Spanish to French, Italian to French, and 1 more.
Sur l'ensemble du magazine
...
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Note added at 21 mins (2012-03-28 14:34:03 GMT)
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Il n'existe apparemment pas d'equivalent en français. Run of Paper(ROP), Run of Magaizne (ROM), Run of Book (ROB), ou encor ROS signifient à la discretion de l'éditeur.
http://fra.proz.com/kudoz/english_to_french/advertising_publ...
http://dictionary.cambridge.org/dictionary/business-english/...
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Note added at 21 mins (2012-03-28 14:34:03 GMT)
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Il n'existe apparemment pas d'equivalent en français. Run of Paper(ROP), Run of Magaizne (ROM), Run of Book (ROB), ou encor ROS signifient à la discretion de l'éditeur.
http://fra.proz.com/kudoz/english_to_french/advertising_publ...
http://dictionary.cambridge.org/dictionary/business-english/...
21 mins
Frankie JB
France
France
Native in French
France
Neat style, nothing left to chance
Native in: French
Works in: English to French, German to French
sans position déterminée
Run Of Book, Run Of Paper, Run Of Week is an advertiser’s order to a print publication’s advertising department, where space is bought at the basic rate without the order specifying where the ad should be placed.
Sources, RUN PAPER, sans place fixe
Retour à l'écran de recherche
Nombre de sources : 1
1. sans place fixe
Marrotte, Jean-François * Bureau de la traduction * Services professionnels * Directeur, Sociopolitique et juridique * Division Québec * Service Grands projets
http://www.termiumplus.gc.ca/tpv2alpha/alpha-fra.html?lang=f...
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Note added at 24 mins (2012-03-28 14:36:12 GMT)
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Ou encore "emplacement indéterminé" comme le suggère le granddictionnaire
Sources, RUN PAPER, sans place fixe
Retour à l'écran de recherche
Nombre de sources : 1
1. sans place fixe
Marrotte, Jean-François * Bureau de la traduction * Services professionnels * Directeur, Sociopolitique et juridique * Division Québec * Service Grands projets
http://www.termiumplus.gc.ca/tpv2alpha/alpha-fra.html?lang=f...
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Note added at 24 mins (2012-03-28 14:36:12 GMT)
--------------------------------------------------
Ou encore "emplacement indéterminé" comme le suggère le granddictionnaire
+1
2 hrs
emplacement aléatoire
...
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Note added at 2 heures (2012-03-28 16:39:08 GMT)
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emplacement (position of advertisement) d’une annonce (impr.)
emplacement aléatoire (run-of-paper position (R.O.P))
http://www.cdmq.ca/outils/lexique-media.aspx?key=E
www.legifrance.gouv.fr/affichTexte.do?cidTexte...
8 sept. 2011 – . l'emplacement de l'objet dans le magazine : emplacement déterminé ou aléatoire, .... publicitaire qu'ils transmettent ; les textes et annonces paraissent
run of book
(also run-of-book) ˌrun of ˈbook: listen to British English pronunciationˌrun of ˈbook: listen to American pronunciation adjective (abbreviation ROB) MARKETING
Definition
› used to describe advertising space in a magazine, newspaper, etc. bought at a rate that does not allow the business buying the space to choose a particular place for their advertisement
The offer includes one full page four-color ad to be placed run-of-book.
(Definition of run of book adjective from the Cambridge Business English Dictionary © Cambridge University Press)
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Note added at 2 heures (2012-03-28 16:39:08 GMT)
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emplacement (position of advertisement) d’une annonce (impr.)
emplacement aléatoire (run-of-paper position (R.O.P))
http://www.cdmq.ca/outils/lexique-media.aspx?key=E
www.legifrance.gouv.fr/affichTexte.do?cidTexte...
8 sept. 2011 – . l'emplacement de l'objet dans le magazine : emplacement déterminé ou aléatoire, .... publicitaire qu'ils transmettent ; les textes et annonces paraissent
run of book
(also run-of-book) ˌrun of ˈbook: listen to British English pronunciationˌrun of ˈbook: listen to American pronunciation adjective (abbreviation ROB) MARKETING
Definition
› used to describe advertising space in a magazine, newspaper, etc. bought at a rate that does not allow the business buying the space to choose a particular place for their advertisement
The offer includes one full page four-color ad to be placed run-of-book.
(Definition of run of book adjective from the Cambridge Business English Dictionary © Cambridge University Press)
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