Subbing vs. Dubbing: Which Is Better for Global Markets?

By: Andrea Capuselli

A picture is worth a thousand words, but a video is worth a million. With online video consumption climbing—45% of users watch over an hour of video content per week on Facebook and YouTube, with over 500 million hours of video watched per day on YouTube alone—it is crucial to ensure your videos are accessible to all target markets, language barriers notwithstanding.

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